Through our research we discovered that second hand luxury watches are an underestimated asset. Because of the high rise in value, some models are the ideal investment item.

We created an ad that communicates the hard facts with a minimal design: The clock hands of a 1970 Rolex Daytona are used as a graph to represent the rise in value over recent years – showing how lucrative it is to invest in one of Bachman & Scher‘s luxury watches. The graph and the border of the ad are based on the watchface of the vintage Rolex Daytona.

This mechanic allowed us to create and run tactical print ads as soon as a new watch was in stock, giving information on the history of its value while reflecting its unique design. It also repostioned the Bachmann & Scher brand as the expert in watch investments.