The result was pretty amazing. A total of 3.500 bones were placed in parks that are used by dogs and their owners.All dug bones where found by strolling dogs in very short time. And it created a chain reaction with the owners.

Even the dogs that couldn't find a bone where interested in what's happening and asked the finders what's going on here.

Within the target group this became a real talk of town and at the Fressnapf Düsseldorf store had an 15% increase in visits by new dog owners and a sales increase of 9,5% during the campaignWithin the target group this became a real talk of town and at the Fressnapf Düsseldorf store recorded an amazing plus in dog toys and food.