Not a single person stayed indifferent when receiving the ReadyDaddy male pregnancy kit.

Not only did it make them laugh, but it started something much more important - a conversation.A conversation that later continued into their homes, the internet and finally, the mass media.To put it in numbers:50,000 ReadyDaddy kits were handed out and sent to bloggers.124,598 People entered the ReadyDaddy website spending an average of 3:21 minutes in it.Out of those, 1,734 Leads were created, many of whom became new clients.The cost of the campaign - $40,000Free media value - approx. $200,000