Cannes Lions

VODAFONE INTERNET WITHDRAWAL

MOHAMED EL ZAYAT, Cairo / VODAFONE / 2014

Film

Overview

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Overview

Description

Disconnected from the internet for 15 days, Salma (a selfie junkie), undergoes severe internet withdrawal symptoms. People have become more and more self obsessed nowadays, and selfies have become a syndrome. This commercial captures the struggle of Salma (as self obsessed as they come), in a room decorated by printouts of her own pictures and t-shirts with her face printed on them after she has lost her mind due to lack of internet (and therefore lack of likes and attention). She tries to find a different way to compensate for her lack of instant gratification by going around town with copies of her selfies and starts giving them to random people in the streets and putting them on cars (a desperate cry for attention). Vodafone now offers a daily internet bundle that allows you to pay for your internet by day (hence never finding your narcissistic self without internet).

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