In the Philippines, more than 600,000 women have abortions yearly. Many of them are university students who have abortions because they think it’s the only way out of a ‘hopeless situation’ – getting pregnant when they’re not financially ready, not married nor living independently from their parents.

The idea catches the target when she is most vulnerable to thoughts of having an abortion – and encourages her to call the Pro-Life Philippines hotline where she can talk about her problem, and be convinced that abortion is not the answer.

The Pregnancy Test helped increase the number of calls to the Pro-Life Philippines hotline by 100%.