Cannes Lions
SPACE150, Minneapolis / SPACE150 / 2018
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When the Super Bowl came to Minneapolis in February, we wanted to give visitors a souvenir they could only find in Minnesota.
Looking to celebrate our cold weather, we created and designed the first ever vending machine that sells Real Hand-Packed Minnesota Snowballs.
We went to the forest and found the freshest snow. Then we figured out how to pack and package hundreds of snowballs by hand and seal them in recyclable, waterproof containers.
We placed the machine in an alley near a popular hotel in downtown Minneapolis. And just like we thought, tourists and locals alike were totally willing to fork over $1 for a snowball in the dead of winter.
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