We wanted to send a beautiful message to those moms soon to be.

So we used the insight of listening to the womb, acknowledging the fact that there is someone inside that belly that is going to change the life of those people as they know it forever.

We used the most iconic Brand asset: the dynamic wave which became a beautiful illustration with a sensitive message.

The communication piece was a very well received, for brand lovers of Coca-Cola, and for the company as a way of communication.

As it was zoom focused on the image of a father listening to his baby’s´ heart beating though the mothers pregnant belly, as an emotional and sensitive act. Among this, this construction was made by a game of colors, white and red, forming the brand´s iconic dynamic ribbon in the center, so as a result, it made a great brand construction visual id, though an emotional and nicely parents & sons occasion.