Launch the ‘Fake? No Fake!’ strategy.Create the very first fake-financial-viral-branded-content-ad that targets the decision makers and make it accessible for the target.In addition to ‘fake/no fake’ banners displayed on financial websites and AB+ emailings, set up a partnership with the most popular video platforms like YouTube and Dailymotion and create animated fake takeovers synchronised with the viral movie.Check the case study movie here : http://www.dailymotion.com/video/xd36gk_case-study-barclays-premier-life_creation

Over 1 million video views in 2 weeks;Hundred of financial / business blog posts;Massive TV coverage;and 4,500 premium account openings!