As part of National Savings Month, we recruited two of South Africa’s biggest and blingest celebrities, whose social media presence is the very epitome of conspicuous spending. We asked multi-platinum rapper Cassper Nyovest and actress Pearl Thusi to twist their VIP lifestyles from conspicuous spending to conspicuous saving.

From 1 July, their social feeds suddenly switched from their usual VIP lifestyle to each celebrity doing smart and frugal things to save money. The response was immediate, their millions of followers and he media erupted with speculation on their financial status.

Pearl appeared on the cover of Cosmopolitan, in a hessian sack. The article inside spoke of how down-to-earth this hard-working single mother was, debunking many of the myths of celebrity lifestyle.

Cassper wrote a hit track, “Mr Madumane (Big $pendah)”, whose message was all about the pitfalls of living beyond your means. A “big-budget” music video was produced, but instead of all the usual pimping bling everything was either recycled or re-purposed from cheap or second-hand stuff. The music video launched online and drove users to the Sanlam Conspicuous Savers webpage.

A documentary was made, chronicling their journey, which was launched at a high-profile music video media

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