Cannes Lions
OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / IBEST / 2006
Overview
Entries
Credits
Outcome
From April 1, when the first direct mailing was sent, to April 12, cut-off day for registration, iBest registered 18% self-increase in Internet traffic after the campaign beggining. And this is only a partial result, since voting will continue until April 27.
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