Cannes Lions

PREMIUM BEEF HOT DOGS

GOODBY SILVERSTEIN & PARTNERS, San Francisco / SONIC DRIVE-IN / 2012

Overview

Entries

Credits

Overview

Description

Several Sonic hot dogs are named after US cities. We explain why Sonic didn’t name hot dogs after other cities by evoking the negative stereotypes of those places.

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12 items

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Shortlisted Cannes Lions
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