During the week of international women's right day, Etam launched a special collection named "Women's right uncovered" with exorbitant prices.

The prices are in fact not real but illustrating datas related to women's inequalities.

This message will be communicated to our fans, women between 18 to 30 years old, to make noise around Etam's will to accompany women's every day.

We created a collection named "Women's right uncovered".

This page presents 4 lingerie items ready to be purchased. But the surprise for the visitors is that the prices associated to products are incredibly high.

A short paragraph explains the meaning of the product price : a number that highlights an inequality made to women.

- union - 45 000€ - 45 000 girls are forced to be wed each day in the world

- plumeau - 54 740€ - women spend 54 740 minutes more than men on housekeeping tasks each year

- cachet - 460 000€ - women will earn 460 000USD less than men in a career

- eloquence - 473 000 000€ - they are 473 000 000 illiterate girls in the world

On social media, the collection is relayed through Facebook, Instagram, Twitter, as if they were for sale, with a drive-to the website.

TOTAL REACH FRANCE : 2 667 249 during the week

TOTAL INTERACTIONS FRANCE : 42 103 during the week