Cannes Lions

PREMIUM CURVED UHD TV_HU9000

SAMSUNG ELECTRONICS, Seoul / SAMSUNG / 2014

Awards:

1 Shortlisted Cannes Lions
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Case Film

Overview

Entries

Credits

Overview

Description

Our TVs have always been at the vanguard of innovation. The design philosophy for HU9000 is to continue to pursuit a simple attractive aesthetics while adding the most advanced functional features to thereby offer a greater, more expanded viewing experience. The Curved TV has born in response to the greater consumer demand for a deeper immersion. We encountered a new turning point which will take existing TVs to the higher level. This discovery allowed us to make a paradigm shift towards a new generation of television. We will offer the most advanced user experience to the customers of the HU9000.

Execution

As we entered the era of UHD TVs, we mulled over ways to effectively offer users a picture quality four times better than existing TVs. We reduced the distortion of images as much as possible by bending both sides of the screen. Also, the curved screen design preserves the object’s beauty even when hung on a wall. As for its wing stand, we improved its material to express the true texture of pure metal. In addition, our One Connect solution made the TV’s back side neat while effectively responding to the rise of UHD broadcasting.

Outcome

The HU9000 is a premium curved UHD TV, which provides the ultimate sense of immersion by taking the essence of television to a higher level. Curved design puts every corner of the screen at same distance from viewer’s eye, providing better viewing condition without any distortion of the image. The congruous curved surface and curved stand demonstrates a stylish pairing in the display that transforms the activity of sitting in front of a television into an act of appreciation. With the most advanced technology and superior aesthetic of design, it opens door to an entirely new world of watching television.

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