In alignment with the TV commercial, we also highlighted the movement of windows as another echo of the razor mechanism. This was thought to create synergy with the campaign concept, whose claim was 'The seduction of a good shave produces women shaking heads' or 'A good shave turns heads'.

Product unit sales increased three times after four months of campaign. Word of mouth generated high ad awareness, demonstrated in the focus groups. Client continued the campaign for four months more due to the success during summertime. Client decided to continue with this campaign, adapted for new Prestobarba Excel in 2004.