When people open this interactive pop-up, you can see, one by one, many women faces looking at you. If you click, ugly bruises appear on the woman face. As you continue touching the image with the hand-shaped cursor, more injuries appear. Immediately a text: 'If you do this with a single finger, then think what can be done with the whole hand. 1 of 10 women suffer violence. Denounce it'. The main objective was to impact target audience to promote a reaction against violence to women. They were reached through a broad database.