Cannes Lions

Renault Captur Experience

GRUPOA COMUNICAÇÃO, Sao Paulo / RENAULT / 2017

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Big ideia: The main goal was to provide a deep and complete brand experience to consumers and through these experiences, create an emotional bond with each one who visited the space LA MAISON RENAULT. Our main focus was to create special moments, situations where the visitor could take a strong emotional residual, giving them the option to know the product in a second moment. The product has been put in the background, we prioritize the people and moments to create a genuine connection.

Execution

Implementation – To build the 800 square meter concept store, the agency work together with an architect and a scenography company. Was planned to create a special environment and specific experiences to the audiences. The concept store was designed like a house called La Maison Renault, where we had 7 settings: a solarium, Le Pain Quotidien coffee place, the Pullman Hotels suite, a sense tunnel, an art gallery, a secret garden and a children's place.

Timeline –

The briefing: beginning of December 2016

The building: from 26 December 2016 to 11 February 2017

Time opened: from 13 February 2017 to 12 March 2017

Placement – The space was built on a square empty ground placed at Oscar Freire, one of the most popular and important streets in São Paulo, Brazil.

Scale – This was a huge project and we received more than 10k visitors on a month.

Outcome

Business impact

3.100 leads generated direct in the event

More than 580.000 visits on Captur hotsite

1.250 leads generated on Captur hotsite

Response rate