Cannes Lions
DRAFTFCB HONG KONG / OSIM / 2013
Overview
Entries
Credits
Description
This is an idea about empathy. We simulate how people feel when they are suffered from headache.
Execution
To convince people who are suffered from headache problem. uCrown really knows how your head feel in order to trigger the purchase.
Outcome
Visitors to the stores go up significantly.
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12 items