Cannes Lions

PRICKING HEAD

DRAFTFCB HONG KONG / OSIM / 2013

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Overview

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Credits

OVERVIEW

Description

This is an idea about empathy. We simulate how people feel when they are suffered from headache.

Execution

To convince people who are suffered from headache problem. uCrown really knows how your head feel in order to trigger the purchase.

Outcome

Visitors to the stores go up significantly.

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