Cannes Lions
ACE SAATCHI & SAATCHI, Taguig / PROCTER & GAMBLE / 2011
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We created 60-second TV spots that depict these “dirty workers”, as they picked out a fish’s guts, gave pedicures to women and men with the dirtiest feet imaginable. We then ended the line, “Making a clean living can be dirty work.” Then followed it with Safeguard’s message to them: “Safeguard Anti-bacterial hand soap.
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