The company has a long tradition of supporting events and initiatives that make Oslo a better city to live in. With PrideBeat, they wanted to contribute in a supporting way and to encourage travelers entering the city go visit the festival.

This was done in a tight cooperation between all involved parties, ensuring that the project and end product was created based on common values, where the agency´s client was a natural part of the festival and the communication.

The movie about the project was recorded in week 24/25, just before and during Oslo Pride.

The song PrideBeat was performed for the first time during an event in Oslo´s city centre at an official Oslo Pride event 24th of June.

The film about the entire project was released in social channels and own media 28th of June.