Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / KENTUCKY FRIED CHICKEN / 2004
Overview
Entries
Credits
Description
The spot shows a student teasing his classmates by praising him and showing him the burger. When his classmates finally give in, he licks the burger - a uniquely Filipino trait that not only appeals to but reflects the target audience
Similar Campaigns
12 items