Have you ever noticed how the Pringles pack looks like a can of tennis balls? Neither had we.

But two bespoke tennis-ball-inspired pack designs and a rather clever guerilla sampling campaign at Wimbledon led us to a massive display of Pringles packs at the courtside, in supermarkets, and in the media. Although not an official sponsor, Pringles handed out thousands of free tubes in the distinctive design to people queuing outside the All England Club. Samplers were joined by tennis legend lookalikes, Roger Federer and Bjorn Borg, and a Sir Cliff Richard, who drew media attention to the campaign.

Game - 1.9 million more cans sold Set - Media reach 52 millionMatch - 1.2 million households bought Pringles for the first time that year!Clients were suitably smitten:"The concept behind 'These are not Tennis balls' is now being reapplied globally.... The whole team has truly managed to bring to life the overall communication and provide holistic creativity and strategic thinking for an inspirational shopper experience.” Suzanne Bray, UK Trade Marketing Manager, Procter & Gamble