Cannes Lions

THE GOODBYE SERIOUS SCAN

DDB LATINA PUERTO RICO, San Juan / UNILEVER / 2015

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Overview

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Credits

OVERVIEW

Description

l’s Goodbye Serious platform is always looking forward to surprise people in a fun way.This time we wanted to do it in one of the most SERIOUS places, the airport. Security procedures now days are stronger and flying is more STRESSFUL than ever. The TSA scan moment is one of them.

We make people belief that there’s something wrong when they pass through the scanner, the security officers yelled at them telling to step aside and asked them some questions, after a couple of nerve-racking minutes the officers told them to look back at the scanner monitor to show them that they were carrying strange objects such as: Blowers, Tea Cups and also put a 3 months old baby into a man’s belly.

Execution

The action took place at the Miami airport and was thought to be shared on social networks across the United States and the world given that 73% of Americans over 18 years use at least one social network, being Facebook's favorite social network. It is used by 71% of online adults, so the main means of dissemination was the fan page of Walls which has more than 7 million fans.

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