The ConcertGram utility combined the fun of an e-greeting with the charm of a song dedication. It provided a way for the target audience to create a totally customized concert for their friends. The sender chose the song, the band members, the stage design, and even customized the special effects, along with writing a personal message.Objectives:Strengthen effectiveness of Singing Can TV campaign by extending and enhancing the music used in the television advertising as well as the concept of Mr. Pringles singing. Make Pringles more relevant and appealing to target by creating an interactive Pringles utility that is enticing to share with friends. Leverage viral opportunities on the Internet to motivate consumers to spread the word about the Mr. Pringles can. Target: Primary: Teens/Young adults ages 13-24, who enjoy music as a form of entertainment.