Solution:Ladies, Think Media reaches all men, even yours.Because men practically never listen to what their women have to say, we gave female media buyers the chance to do it via print ads in the Think Media magazines. And therefore get through to their own husbands. We asked those media buyers to drop a message about their greatest annoyance on www.bereikjeman.be (getthroughtoyourman.be). These messages could be anything from household chores, to romantic requests and every other annoyance.Media:- Print ads in specialised B2B magazines.- Bannering on B2B websites where media buyers check out news flashes on daily basis.- A half-naked man, with a strap-on post-box, went visiting all media buying agencies to gather messages directly. This really got the idea living amongst the media buying females.- An interactive microsite was created where annoyances could be entered to the competition.- Follow-up print ads of the winners.

In total, 25% of all media buying women left a message and 5 lucky winners got a real print ad in the favourite magazine of their husband. Their bathrooms got finished, laundry got sorted out, romantic vacations were booked, ... and all because of the fact that Think Media Magazines really got through to the men of some lovely media buyers.