The walls of the art gallery were like a giant double page spread – showing the results of using an HP product in the most impactful and inspiring way.

• The Hype Art Gallery had over 4,000 visitors. • The Hype website had 4 million hits. • 1,193 artists submitted work to the gallery. • 900 artists returned to collect their prints.• 19 out of 20 people interviewed supported HP’s creation of such a gallery.