Cannes Lions

PRINTERS

ADK JAPAN, Tokyo / CANON / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

It earned 98% satisfaction from recipe users. There are many blog entries and tweets that introduce this file. It also increased the number of recipe print-outs on COOKPAD during the tie-up period dramatically. It shows a possibility to promote printer use at home by helping housewives who cook.

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