Magic, spiritualism and astrology are undergoing a renaissance as consumers shift away from mainstream religions. New brands are repackaging the cues of mysticism and gems, connecting them to wellbeing products for a hip millennial audience. The idea behind Prismologie was to tap into this emerging beauty trend in a disruptive and engaging way which stayed true the personal origins & beliefs of the brand founders, Sheikha Intisar Al-Sabah and Skeikha Fatima Al-Salbah.

The idea was to make Colour the hero. The packaging was to be the most striking element of the product, through simple white boxes that are embellished with explosions of colours e.g. splatters of confident yellow, drips of serene green and comfortable fluffy clouds of pink. The design emphasises the Prismologie mantra; that you can wear colour, without being seen to wear colour.

The colour splashes and the intriguing variant names deliberately disrupt the category’s usual restraint across the six distinctive hues based on their unique qualities.

Each range contains a gemstone to capture its wellbeing properties and fragrances that transform the mood.

- Diamond in White for Clarity with graceful scent of Neroli

- Citrine in Yellow for Radiance with energising Bergamot

- Rose Quartz in Pink for Comfort with sumptuous scent of Rose

- Jade in Green for Serenity with balancing Vetiver

- Ruby in Red for Vigour with the warming scent of Cedarwood

- Sapphire in Indigo for Stillness with calming Oud

This colourful philosophy translates the tone of voice across the brand identity – packaging (100% recycled and recyclable – no exceptions), internal comms & marcom materials, web and digital. Seven evocative brand films complete the experience by exploring the colours and their moods against a stirring soundtrack.

Prismologie is proudly made in the UK by leading beauty scientists and is currently on exclusive sale in all 63 UK SpaceNK stores. Since the launch in May 2015, the brand has experienced a growth enabling subsequent launches in retail chain Joyce Beauty, Hong Kong (August 2015) and Kuwait's largest luxury retailer Al Ostoura in (March 2016).

Quote from brand founders, Sheika Intisar & Fatima Al-Sabah:

"It is always an absolute delight when you find that your creative team cares about and wants the best for your brand and will go above and beyond to make sure you and your brand are always represented in the most beautiful way. Bringing our ideas to life and exceeding our expectations every step of the way is the best way we can explain the experience of working with the WMH team”.