Cannes Lions
WILLIAMS MURRAY HAMM, London / PRISMOLOGIE / 2015
Overview
Entries
Credits
Execution
Prismologie’s product range is inspired by the unique and powerful mood-enhancing properties of colour. The cleansing purity of White, the positive energy of Yellow, and the power and passion of Red.
We created the brand films as a multi-sensory expression of these properties and personalities. Each film provoking a particular mood through the use of action, texture, music and colour.
Outcome
The films communicate the new brand identity in a captivating and intreaguing way - the benefits of the brand are exploded into technicolour motion graphics securing the brand as the new kid on the block in the beauty category
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