During the days of heavy menstruation, even the best designed sanitary pad (prison) can't avoid side leakage (prisoner escape). A newly innovated panty-pad from Sofy gives total protection in every possible angle, making leaks stay on lockdown.

A metaphor is used where the traditional sanitary pad was designed as a jail, a firmly designed architecture to hold the prisoners in. Whereas the heavy menstrual blood was designed as the prisoner,who went on a riot and escaped from the jail. The message is clear, during the days of heavy menstruation the traditional sanitary napkin can’t safe you from leaks. For maximum protection, try the first ever Sofy panty-pad.

After the advertising was launched, the advantage of Sofy’s panty pad was made known to the girls, and there were lots of topics discussed on social media,at the same time sales increased significantly .