The “Is Your Shower Hottie Ready?” game demonstrates how hectic life becomes for Axe Shower Gel users. Players frantically try to remove incriminating evidence of their last escapade (i.e. lipstick; video camera; stocking on ceiling fan, etc.) – before the next sexy woman gets to their door. Upon arriving, the woman delivers a verdict. Will she slam the door in your face? Or will she determine your shower is indeed, “hottie ready?”The game was picked up by several grassroots content sites and boasted approximately 2.6 million page views – with an average time spent of 2 minutes, 49 seconds.