Cannes Lions
CURIOUS, Mumbai / TATA / 2013
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The story revolves around a bunch of foreign convicts in an Indian prison. It is evident that they want to escape as we see them planning for it. Only, they are waiting for the perfect time.
One of the convicts happens to lay his hands on an Indian Newspaper which shows an advert for the INDIA VS PAKISTAN cricket match at 9pm. He knows that all Indians including prison guards would never miss this match for anything as Pakistan is a rival country. They all agree that tonight is the night.
As the clock strikes 9, they all make a run for it. Only to realise that the entire police force is waiting for them at the point of exit.
They are captured and brought back. The convict wonders why the guards were not watching the match. As they pass the Prison Warden's room, the convict asks him "What kind of Indian doesn't watch an India Pakistan Match?" The warden smugly replies, "A hardworking Indian".
As they are taken away, we realise how Tata Sky HD Box with recording feature foiled their perfect escape plan.
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