Aligned with its new brand purpose, Tata Sky launched a campaign with the slogan “Iss khidki ko khol dala toh life Jingalala, where ‘Khidki’ is an embodiment of entertainment which, via Tata Sky, provides moments of emotional gratification in the everyday lives of people.

Through this slice-of-life TVC, we captured how the screen powered by Tata Sky can be a positive emotional force, bettering the lives of people. This campaign is an ode to the magical ‘Khidki’ in our lives that has been entertaining us for all these years. Be it on the walls, tables, or in our hands, these Khidkis powered by Tata Sky, truly make our lives Jingalala.