For the launch of the third generation Prius, we wanted to create a campaign that was as iconic and innovative as the Prius itself, with an idea behind it that could live anywhere. We arrived at the concept of Harmony between man nature and machine, and immediately got to work bringing the idea to life in every way.

'Roadmap to Harmony' became our core concept which lent itself well to the visual idea of paths and the influence of maps, especially subway maps. From here we integrated the content into a colourful minimalistic design. The inside of the foldout was designed as an informative poster with icons, linework, and a tapestry of colour forming the word 'Harmony' so that people would want to hang it up.

In total the site received 850,000 views.