Around 800,000 people in Switzerland are affected by hearing impairment. 'pro audito', the association for people with hearing disabilities, was looking for a way to make their lives easier. Therefore, they launched an unusual fundraising campaign. They wanted no money, but the beards and moustaches of as many men as possible. Due to the fact that those with hearing impairment depend greatly on reading the lips of others, it becomes a very difficult task when beards and moustaches are involved.