We carried out this activity in specific areas like waiting rooms of hospitals where we got 100% of the target audience who had to be waiting for their tests. The video evoked a lot of emotions as we saw some of the patients eyes well up with tears.

Since this gender disparity has become a major cause for concern across India, other media vehicles have also joined in doing their bit in building awareness on this issue. Hence a lot more people became aware and open to this problem. Although there is a long way to go before we can correct this ratio we did record an amazing decline between 23-38% at the abortion centres that we played this video. Sonography centers and gynaecolgists got numerous calls and held meetings with couples who were actually moved and changed their minds after seeing the video.