Cannes Lions
GREY GROUP KUALA LUMPUR, Kuala Lumpur / PROCTER & GAMBLE / 2012
Awards:
Overview
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Outcome
The launch received a great turn out from the media which resulted in a PR value of RM1,615,142 generated from 11 print media, 9 online media and 1 broadcast media. In addition to this, the campaign achieved a total ad value of RM538,380.
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