On Valentines Day 2008, German celebrity Sonya Krauss offered her secrets of seduction on www.herbal-essences.de in an outright pink microsite. She also presented a generator for love letters and a forum on seducing your beloved one. Most popular an innovative instant raffle attracted the interest of the visitors with special Valentines Day prizes. Happening from February 1st to 12th, the winners held the Valentines surprises in their hands on February 14th for a very special Valentines Day. We developed the concept, content and design of the microsite and formed a seducing offer for the internet community.