We needed to make it irresistible to search for products. So we created The Search Box – a physical installation of the service, connected to Eniro’s product search via a campaign site. Within the box a product was hidden, and by guessing which one using the product search, you could win the product. All the guesses were streamed live on the box.If your guess was incorrect, you’d still find out where to buy the guessed product, demonstrating the service.

The box was promoted through banners, social media and music streaming service Spotify, where clues were released as radio spots.

During the 6 days the Search Box was live, over 122 000 product searches were made. After the campaign period, which also included some other smaller activities, the knowledge of the product search service increased from 27% to 39 % - an increase of 44 %.