Cannes Lions
McCANN NORWAY, Oslo / ENIRO / 2010
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To emphasise that 1880 at Yellow Pages has the number of everything and everyone, we comment on everything and everyone. We select a large number of companies that we know are going to be on the air and comment on their radio advertisements.
We also pick up on editorial content, like the last number they play on different programmes on P4. Here is a small selection of the spots that have been aired.
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