The campaign was composed of 2 different copies emphasizing on the main insight, which shows how women feel about receiving durable goods in special days.

In the first copy, a woman behind the meat grinder starts talking. The woman says that the meat grinder is the 10th wedding anniversary gift from her husband. The woman states she is surprised by this gift, then praises the performance of the meat grinder and breaks her husband's watch into the machine.

There is a similar situation in the second copy that was about a woman who received a cooker from her husband as a birthday gift. The woman cooks her husband's shoes in this oven.

At the end of both films, voice over states: “Profilo Home Appliances are of course good gifts. Just pay attention to the day you give.”