Cannes Lions
DDB WEST, San Francisco / CLOROX / 2010
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If laid end to end, the amount of plastic water bottles we use each year would travel from the Earth to the Moon and back 10 times. This absurd amount of waste Americans produce totals more than $1 billion in plastic - enough to power 190,000 homes or the equivalent of 912 million gallons of oil. This TV spot is part of a campaign dedicated to convincing people that using a Brita Water Filter instead of drinking bottled water is the more responsible choice.
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