Estrella Galicia is a family-owned, independent and authentic brewery whose banner bears the word RESISTANCE.

Our aim has always been to be the most loved beer, not necessarily the best-selling beer. Doing things our own way and sharing our attitude of resistance. This is how we have managed to conquer ground in the Spanish beer market, against big brands with bigger advertising budgets.

But in a post-Covid context, with a war at the gates of Europe and constant inflation, it was no longer just about us. We had to adapt the message and put people at the centre, because they, just like us, get up every day and fight for what they believe in. They are the ones who have taught us that fighting is more than just resisting. It is standing up and knowing that no matter what happens, you will never give up.

Day to day life, the struggle that each and every one of us lives on a daily basis. This is the story we wanted to tell from Estrella Galicia, an independent, family-owned Spanish brewery that, like everyone we see in the film, gets up every day to fight against everything that comes along. And a whole lot of things come along nowadays.

All this is guided by a very familiar discourse that, when confronted with our day-to-day lives, it takes on another meaning: It’s been a hard day’s night and I’ve been workin’ like a dog [...] But when I get home to you, I find the things that you do, will make me feel alright.

The perfect way for us to show that beer means something else: that moment at the end of the day that you have earned by getting up every morning, fighting the world and resisting.

Número de inserciones en tv: 14 spots in TV / 39,5 Grp’s / 197,7 Grp’s 20’’

Impacto: 22.250.486 viewings TV, Cine y Digital

Alcance: 37,5% (28,2% en TV)

Engagement: 15.724 interactions en RRSS / Engagement Rate 1,96%

Percepción de la marca: Brand awareneds publicitaria del 57% (Tracking Julio 2022)

Consecución de objetivos: Increase in brand awareness (+2%) and key brand drivers (+3-4%)