Cannes Lions
BBH, London / PERFETTI VAN MELLE / 2010
Awards:
Overview
Entries
Credits
Execution
The original concept was to link 'tooth recognition' webcam technology in a single web banner to a party scene in a second banner. The more you smiled, the more your teeth were whitened in the webcam view and the more the party danced and went-off. Once development was underway the tooth recognition itself shone through as an amazing user interaction in itself and became the sole focus of the banner.
Outcome
Awaiting results.
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