More than 1,500,000 “saudade”s were sent, which started more than 1,350,000 new text conversations. Considering that each one involved an average of 6 messages, the total number of texts was almost ten million. In addition to that, the video which promoted the project was viewed more than 2.1 million times on YouTube and the coverage in newspapers and on the web was extremely positive, contributing to Vivo become the most remembered mobile companies in the country. All promotion was done through the internet and direct marketing.