Cannes Lions
PARK PICTURES, London / AMAZON / 2022
Overview
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Taking a more intimate and human-centred approach to previous Amazon spots, ‘Prom’ puts a fresh, touching spin on Alexa’s capabilities. The director's focus was on authentic casting, subtle performance, meticulous set & costume design and the innovate use of music to transport viewers back in time, bringing the vivid memory of a 1950s school prom to life.
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