20th Century Fox came to us to formulate and execute a sprawling multi-phase integrated campaign for Ridley Scott's long-awaited return to sci-fi, Prometheus. We crafted a months-long campaign that expertly combined a mix of social, traditional, and transmedia storytelling to bring the fictional entity of Weyland industries—the mysterious corporation behind Project Prometheus—to life. Over the course of the campaign, fans were treated to an array of interactive experiences, original photo and video content, detailed background info about the world of Prometheus and plenty of easter eggs nodding to the Alien franchise. The campaign marked the first time extensive original video content has been created to market a film, and has been held up as a benchmark for digital marketing by Forbes, Mashable, and Fast Company, among others.

Our campaign for Prometheus was meticulously constructed to maximize

conversation and speculation about the film through a drip-feed of content and experiences that played out over several months. We launched Peter Weyland’s TEDTalk from 2023 at TED2012, partnered with both Mashable and Verizon FIOS to debut a David 8 product

commercial and joined forces with Microsoft to unlock an exclusive clip from the film on stage during their E3 X-Box Smartglass announcement event. For those motivated to engage further, we created a deeper well of narrative activities and sub-activities,

including a fully-realized company website, which illustrated the film's backstory, a groundbreaking HTML5 space training simulation sponsored by Microsoft, and a series of unpredictable payoffs that were hidden behind cryptic puzzles. Additional materials

were created and seeded to press, editorial outlets, and influencers.

As a result of our sprawling transmedia campaign, we garnered over 3 billion total media impressions, including over 2 billion social media impressions and 1 billion editorial impressions, along with tens of millions of video views and hundreds of thousands “investor” signups. Fans hungrily followed along, as they were given

an active role to play in the narrative and their own place in the story world—which translated to ticket purchases.

Overall, Prometheus was one of the biggest R-rated openings of all-time and one of Ridley Scott’s biggest commercial successes.