Cannes Lions
PHOENIX MEDIA GROUP, New York / CCTV / 2012
Overview
Entries
Credits
Description
Biz Asia America is an hour-long news program that focusses on global economics. Taking CCTV’s global perspective and initiative to foster dialogue between Asia and the West, Phoenix created visuals that linked money and trade with human interaction. Phoenix saw this as a launching point to tackle the mutability and interconnectedness of monetary currency--to move beyond the cold analytics of business and show how money can be a force for progress and creation. We utilized the inherent designs and images on currencies and elevated that aesthetic into an entire world, to show that money affects and influences all of humanity.
Similar Campaigns
12 items