We came up with the first interactive online dictation with instant corrections: the grand WIENERS+WIENERS Christmas dictation. Every day, users were given the chance to take a new, tricky and Christmas-themed dictation. And just like in school, they wrote what the teacher dictated in real time. Accordingly, the ‘pupils’ experienced just how easily they make mistakes and how fast WIENERS+WIENERS corrects them – within seconds.

The spreading of the campaign via social media, online advertising and newsletters led to a total of 8,967 pupils regularly visiting our microsite classroom to compete for a spot among the highest scorers.

The campaign reached existing as well as prospective customers. The participants interacted with the WIENERS+WIENERS brand for an unusually long time in the process – an average of 5 minutes per dictation. 8,967 ‘pupils’ took part in the grand WIENERS+WIENERS Christmas dictation, with 60% of them taking all of the dictations. A total of 618,723 minutes of dictation was taken, leading to a 22% increase in enquiries and an 11% increase in bookings for WIENERS+WIENERS compared to the same month in the previous year. Since the client’s brief asked for a 5% increase in bookings, expectations were clearly exceeded.