Key contact points in the purchase cycle were identified and by using information from the Prospect, communications are relevant and timely, thus making it easier to purchase a Renault as all the information they need is at their fingertips. A 'Welcome' pack introduces Prospects to Renault. A 'Warm Up' pack checks details are correct before the 'Countdown' pack is sent containing an incentivised test-drive offer driving the Prospect to the dealers just before purchase is due.

PRM Prospecting Inserts (on-going).48.822 new Prospects generated (0.4% response).PRM Requalification 200238.876 requalified Prospects were gathered (23.5%).PRM 'Welcome to Renault'.2,159 Prospects who received the Welcome Pack have asked to continue receiving the Renault Magazine (unincentivised) - 10% of the total number of recipients.PRM 'Warm Up'4.8% of recipients have responded updating their repurchase details ensuring that our future communications are accurate and timely (unincentivised).PRM 'Countdown'To date, 1,403 test-drives were taken by PRM Countdown recipients. Giving a total response rate of 4.4%.