Strategy:Keeping with the positioning and concept of the TV campaign, we created a website where music serves as a pretext to create an interactive experience between users and the product.

Creativity:On the microsite, users become the stars, even if they don’t know their do-re-mi’s. It’s an interface where users can perform their version of the catchy song from the spot in two different ways: using the keyboard as a piano or as a guitar.

Users need to use their skills to get past obstacles along the way as they play the song and discover different product features.